Since the beginning of the engagement, I was involved on the brand continuous growth by creating elements for branding guidelines, website and advertising for the 2020's brand voice

Approaching a more delicate and feminine look, the initial website designs were to collect leads for an upcoming crowdfunding campaign. But given the high conversion-rates and positive feedback, the strategy pivoted to a full e-commerce site, boosting sales across US & Europe, and hitting more than $10M in revenue over the years.