Goal of the project was generating leads for the 1st CLMBR machine and posterior crowdfunding campaign in 2020. After succeeding that first stage, strategy pivoted to orders collection from the website, transitioning from a lead generation phase to a full e-commerce experience.

Two years after the success of the first version, CLMBR 2 was launching and they've approached again for a new refreshed look. This second project was solely focused on designing a new alternate e-commerce site to boost sales.